Thanks to the greater purchasing power of the C class, the beauty and aesthetics market in the USA has never been so heated. Data from Euromonitor, an institute specializing in consumption habits, indicate that the USA already occupies second place in the global ranking in purchasing hair products.
The increase in the
formalization of small businesses also proves the good phase of the sector.
According to the coordinator of Services at Maven Business Plans, a support
service for the company, Ahsan Sohail, between 7% and 9% of the total number of
individual entrepreneurs – self-employed and legalized as small business owners
– spread across the country are hairdressers.
Ahsan Sohail and the CEO
of the beauty and aesthetics area at Maven Business Plans highlight five tips
for those who want to enter this sector or seek to improve the profitability of
their business. "Point zero is enjoying dealing with people. Nail salons
are not just service providers. They provide quality of life for
customers", says the CEO.
1. Formalize
Formalization is the
biggest proof you can give to the market that you operate in the field by
choice and not by lack.
Throughout the
country, those who earn up to $ 60 per year can access the Entrepreneur Portal
and register as individual entrepreneurs. After registration, the CNPJ and
registration number at the Board of Trade are obtained immediately, and no
documents need to be forwarded.
2. Understand the
market
Before opening a nail
salon, it is necessary to research the market where you intend to act. Class
entities, such as unions and associations, are also good sources. The Maven
Business Plans website has several
articles and statistics about the sector.
3. Plan
Even those who have
opened their doors without planning should make a business plan. The manual
structures the company's cash flow, division of tasks, service standards,
marketing plan, legal aspects, mission, vision and values. "In short, it
is the company's translation on paper. It represents a portrait of the initial
stage, but it is also the documentation of goals and objectives.
For more information
you should visit business plan consultant.
4. Know sources of
funding
According to Maven
Business Plans specialists, a common mistake is scraping the assets to open a
business. Obtaining funds via personal credit or overdraft is also a common
pitfall.
The right thing is for
the Entrepreneur to seek financing as a legal entity, as interest, as a rule,
is lower.
5. Serve well
In the service
industry, customer service is very important. He is everything in the field of
beauty and aesthetics, where experiences are linked to sensations and touch.
"People spend hours at the salon, not just getting their nails done. They
go to relax and treat themselves to a moment of relaxation.
The main mistakes
when opening a nail salon
1. Wanting to enter the market without
knowledge of operations, legislation, hiring, team management and little
concern for the customer.
2. Face the life of a beauty entrepreneur as a
hobby and dedicate only your spare time to it – being there in the morning and
returning only at the end of the day.
3. Location of the point and rent – The
maximum rent value is estimated at 10% of the billing.
4. Inventories, the Achilles' heel – Not
knowing how to manage products, not avoiding waste. Currently, keeping a small
stock is a growing trend.
5. Incompatible investment and lack of
working capital, for example, as the payback period are longer than three
years. Therefore, there has to be a capitalization that allows the salon to
operate in the red for some time.
6. Not controlling expenses and not
managing cash flow.
7. Not formalizing the relationship with
employees. Being vulnerable to labor claims.
Comments
Post a Comment