WHY START A BUSINESS BLOG?

 

Too many businesses are content with a website and do not optimize their online presence enough. Indeed, your company's website is surely very interesting, and the information there is relevant for the Net surfers, but this is not the end. A website is a business card that always needs to be changed by regularly generating new material, as with a company blog. Discover all the advantages of creating a blog for a business or even a professional or an individual.

THE ADVANTAGES OF STARTING A BUSINESS BLOG OR A PROFESSIONAL BLOG

Creating a business blog or a professional blog has many advantages and can meet many companies looking for visibility, traffic, or new customers.

GENERATE QUALIFIED TRAFFIC

A blog is a very interesting source of traffic acquisition. With more articles and, therefore, more content, your site pages will be more visible, and your website traffic will naturally increase if you can create original, relevant, and search engine optimized content. The pages on your website are often static and rarely updated. The consequence? Your positions do not change, and you reach a few new Internet users. A blog helps generate qualified traffic through well-chosen topics and keywords.

CONVERT TRAFFIC TO LEADS

Your website meets one or more objectives: gain visibility, make contact, make appointments, download brochures, commercial brochures, sales, subscriptions… Increasing traffic does not necessarily increase the number of leads. The additional traffic needs to be converted as it arrives at the blog and content that is not as commercial as a landing page optimized for conversion on your website.

A new article involves a new page indexed on search engines, new positions, and new traffic. With an effective Call To Action and more placed links, you increase the chances of converting your new traffic. Collecting contact information, even just an email address or social media listing, is a first step that can lead to a sale later. It would help if you found the optimal balance between informative and entertaining content and business incentives.

BOOST YOUR BRAND AWARENESS

Creating a blog and enriching it with articles regularly allows you to create an effervescence around your brand, your offer. E-reputation and notoriety are very effective levers, even if they are notions impossible to quantify with precision. Speaking on a blog allows you to underline your uniqueness and strengthen your differentiation from your competitors.

IMPROVE BRAND IMAGE

Creating a business blog or a professional blog, should aim to answer questions or help Internet users, especially your prospects and potential customers. In addition to appearing as an expert and reliable company, prospects will be more inclined to use your services because they trust you. To humanize the company by giving your employees a voice or highlighting your expertise in your field of activity, writing blog articles is also an interesting vector for improving your brand image.

 

KNOW YOUR AUDIENCE

This is an aspect that we often forget when writing a web article, but it is an excellent vector of ... bilateral communication. Indeed, blog articles give excellent indications of your audience and, therefore, on your potential customers. Not only is it possible to collect socio-demographic information on Google Analytics, for example, but you will also be able to find out which subjects interest your target and see the reactions of your readers in comments or on social networks.

WIDEN YOUR AUDIENCE

Writing more content will bring you traffic from a larger audience who may not know your business. Indeed, by writing blog articles, you will be dealing with a few different subjects, even if they must be consistent with your activity.

You are, therefore, going to address a larger target. An e-merchant, specialist in furnishings and interior decoration, could thus give advice and tips on DIY. Internet users interested in this DIY-related content will be able to discover this e-commerce site and broaden its audience.

CREATE ENGAGING BRANDED CONTENT

Blog posts are often viewed as high value, branded content. In a toneless institutional than a website, the company brings its knowledge and expertise to support Internet users and prospects in understanding an offer or a tool. This will increase your brand's attractiveness and engage your audience: comments on the blog, shares, and comments on social networks.

RETAIN INTERNET USERS

Starting a business blog or a professional blog involves regular posting. The regular publication has several advantages: your blog is enriched and offers you more interesting internal networking possibilities, you will be able to position yourself on more requests, and you create a meeting with Internet users. This last point is particularly useful because loyal Internet users are Internet users who are more likely to talk about you, improve your authority, and especially buy your products or services. For natural referencing, Internet users who regularly return to a website or blog are clues that prove the content's quality, and Google positions them more favorably.

THE INTEREST OF THE BLOG IN NATURAL REFERENCING SEO

The blog is an SEO lever that should not be overlooked. In an SEO strategy, you have to look for a way to get qualified and sustainable traffic to bring in long term traffic and leads or sales. As we saw above, a blog meets its objectives.

Positioning your website well on research related to your activity gives you a unique advantage in your customer acquisition or customer loyalty strategy. You multiply the points of contact and the opportunities to convert a visit into a lead. By adding content in the form of a blog, you will be able to increase the number of keywords you rank on the first page of Google.

Often richer and longer than a more stylish and refined website page, a blog article increases the chances of ranking on a main keyword or secondary keywords. Indeed, a blog article is a good way to attract traffic from "long-tail" requests, which have the advantage of concentrating highly qualified and, therefore, relevant traffic—Google values ​​"fresh" content. For the search engine, this is a sign that you have news and therefore that Internet users might be interested in this new original content.

Now that you know the potential and the advantages of creating a business blog or a professional blog, it is necessary to define the themes, the editorial line, the tone but also to integrate natural referencing into your content creation strategy. . As an SEO services in Pakistan, 1st Position, supports you thanks to its expertise in content marketing and natural referencing.