The article's starting idea is quite simple, and we wanted
to stay in a very direct, little theoretical and therefore practical content.
Our goal: that you can, by following these tips, create a well-referenced website on search
engines.
Do a website audit for natural
referencing
The first point is to understand what works and what does
not. As a first step, we, therefore, advise you to do an SEO Audit. This audit
will allow you to know if your site is well built, the faults it presents, and
the qualities it offers.
This audit is essential to prioritize the right actions to
improve your position on Google. Avoid wasting time working on unnecessary
things. Therefore, a complete audit allows you to make the most of your time
and gain efficiency.
The referring of a site's pages and
its keywords
How to optimize the SEO of your pages individually? The
question of page referencing is quite common: Should I optimize all my pages?
Are they all prone to be on Google?
Google works on a system of Internet user queries with
keywords. They are the basis of your SEO: like in a book, each web com page has
keywords that establish its theme.
When you (or an Internet user) search on Google, the search
engine offers you relevant pages related to your request. To do this, it
analyzes a list of elements related to your site as a whole, but also to the
semantics of each page of your site, which it decides, or not, to present as
search results.
Internal meshing the best ally from
the construction to the referencing of your site
We often speak of "internal mesh", to speak of
internal links. The mesh allows Google to go quickly to a site, especially to
visit all of your pages. Therefore, your website can be built on two structural
principles: one is pyramidal, the other is simply a structured mess, within
which the pages are linked to each other.
The mesh and internal links allow several things:
Understand which pages are missing on your site
Stop making sites for "zombie" (pages that are
never visited)
Boost your "crawl budget" (virtual time provided
to your website by Google) and thus encourage Google to spend more frequently
on your website
Understanding the missing pages for
your site's SEO
Big topic, small answer! We have seen that each page has its
keywords. The more pages you have, the more you increase the number of keywords
you index. Be careful, however, not to position two different pages on the same
keyword *.
S * A keyword, as we use it in this text, is a niche of words.
E.g., "Create a website" is a keyword comprising several niches of
keywords, such as "Create a professional website" or "Create a
showcase site," etc.
Thus, every page is a tiny lever for your organic traffic.
It then remains to create a hierarchy between your pages to define the pages
that deserve the most internal links and then determine the hierarchy of these
links on the page!
Therefore, each page is a small lever for your organic
traffic. It then remains to create a hierarchy between your pages to define
which pages deserve the most internal links and the hierarchy in the page of
these links!
Avoid zombie pages for SEO of your
website
The inner mesh is a great way to avoid the creation page s
zombies. These pages are created pages but are never visited afterward. The
downside of these pages is the following: they are a small burden, which you
drag at the foot of your website. A kind of dead weight prevents you from
taking off your website in terms of natural referencing.
A good internal network between your pages will allow you to
fully bind the pages together and thus to prevent certain pages are never
visited.
Improve Google's "crawl
budget" to reference your site
The Crawl budget? This is The crawl budget is a fictitious
budget for the time that Google spends on your website. In other words, the
latter will "allocate" a time budget to you, during which he will
analyze your pages, one after the other (here we find the advantage of working
page by page).
Your internal networking objective is to make all your pages
easier to read by Google so that none is put aside during its passage. The
analysis of your site by Google tends more and more to approach that of a
human. You must therefore create both logical "in-text" links, as
well as links that facilitate navigation!
External links, pass the 8th for the
SEO of your site
External links are an incredibly interesting subject:
indeed, everyone has their idea. Many are convinced that they know everything
about the techniques to generate as many external links as possible.
External links, or "Backlinks" in English, are
links from external sites to your website. Goal? Make it clear to Google that
the actors in your industry are talking about you, that you are important, and
you deserve, therefore by nature, to be presented first on the results of
Internet users' searches.
Here is our theory on the subject and the results of our
actions. Many SEO players believe they have the right techniques to generate
backlinks to your site, and they will make you pay the maximum to do the
minimum. All the incredibly absurd offers, such as "Backlinks at 5 $", are to be avoided
automatically. Focus on generating quality links and authority links to your
website to be recognized by the best.
The SEO problem is vast and yet important. To get the best
SEO for your blog, you can
read the article or
contact a digital
marketing company in Pakistan.
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